United Way Bay Area Launches Guaranteed Basic Income Pilot

“Poverty is not an individual failing, it’s a policy choice,” said United Way Bay Area CEO Keisha Browder. “We followed the research and it led us to direct cash payments, an innovation proven to break the cycle of poverty. The Bay Area is a place where many people thrive, while others struggle to survive. By targeting support to these first 100 families, we want to understand how unconditional cash assistance offered alongside optional financial coaching services impact wellbeing and behavior. Our goal is to learn from this pilot program and replicate a successful effort across the Bay Area and beyond.”